Commercial audio visual services provide their clients with the technology, be they devices, software, or networks, that allow for the use of audio and visual media or communication. Information can both be more quickly communicated and more easily retained if it’s presented in a way that thoroughly engaged the audience. In practical terms, this means using audio and visual aids to make your presentations easier to understand and remember.

Audio visual companies can help you find the right equipment, software, and other tools to help you meet all your needs when it comes to communicating both audio and visuals. Whether this is for the conference room, for streaming, for a TV wall installation, for surveillance or something else entirely.

The types of audio visual service that a provider offers will differ from team to team. Some specialize in specific kinds of equipment or clients, while others bring a much broader range of expertise. When it comes to ensuring exceptional AV experiences, here are just some examples of the kinds of services you can benefit from:

Sound Masking/Sound Reinforcement

Creating an environment for recording or broadcasting that is designed to either minimize or enhance the sound within for the best possible audio quality.

Video Conferencing

Setting up and installing the equipment and software that allows multiple parties to communicate using audio and visual technology remotely, such as cameras, microphones, networks and conferencing software.

Video Projection

Choosing and installing the equipment needed to project a video to a surface, no matter the size. Also includes setting up audio equipment to broadcast the soundtrack to the visual component, and connecting the projection equipment to the digital equipment storing the video files.

Video Streaming

Choosing and installing the equipment and software necessary to stream audio and video live over the internet or a more specific network connection. Audio and visual streaming makes use of cameras, microphones, streaming software, and more.

Video Surveillance

For both security and recording purposes, professionals can set up networked AV systems that allow you to surveil the captured audio and visual of remote equipment.

Video Production

AV service providers can also select and run the equipment that is necessary for any kind of video production, from microphones to cameras to control boards, for TV, film, advertisements, and much more.

Event Audio Visual Services

At an event, audio visual installation services can put in place things like speakers, microphones, cameras, and screens to help enhance the display on a stage. For conferences, AV specialists can also provide multimedia enhancements for things like tradeshow booths.

TV Wall Installation

AV specialists can also help install TV walls, which is when several TVs are all mounted on a wall to display a single large image between all the multiple screens, or to all display the same visuals instead.

VOIP Phone Support

VOIP phones allow businesses to use networked phones which can be controlled and monitored digitally, allowing for easy call-routing, conference calls, and the like.

Networking for AV

Many of the audio visuals services come as networked AV systems as well. What is a network? It’s a series of connected computers, servers, devices, and technologies that allow for the sharing of data. AV service providers can ensure you have the network you need for all your AV needs

The best providers of audio visual services are equipped to handle a wide variety of different setups, from consultation to installation to ongoing changes to meet your needs. As such, even if the project you have in mind isn’t featured above, there’s a good chance that, so long as it involves at least one of the types of audio visual media, you will get the assistance you need.

AV stands for audio visual. But in the context of an audio visual service provider, what is audio visual? This term effectively relates to any technologies, services or installations that help the client or customer record, communicate, or broadcast using audio visual technology. Above, we have listed multiple examples of audio visual technologies, and the types of processes that they can help with. They’re used for a wide range of applications in all kinds of environments, including TV, film, music, recording, streaming, live performances, corporate conferencing, and much more. If it uses any kind of electronic equipment that helps capture, record, transmit, or display audio or visual media, then it’s AV.

An audio visual system is effectively any collection of technologies, be they hardware, software, or network devices, that allow you to capture, record, transmit, or play electronic audio and visuals. There are multiple examples of audio visual systems, and they can use vastly different technologies. An audio visual system can include a TV set-up, a home theatre the screen display that enlarges a performance on a stage, and more. The definition is very loose, but it is effectively any kind of system that involves the synced combination of sound, usually played through some sort of speakers, and images that are played or reflected on a screen.

Nowadays, most of our communication is through multimedia. When we’re not using images, we’re using video. Any type of video communication, be it a recording, a stream, a broadcast, or something else, relies on the use of audio visual systems. As such, providers of audio visual services can help your business ensure it has all of the equipment and expertise it needs to communicate effectively, clearly, and with high quality through any kind of video. As mentioned, audio visual communication tends to result in not only more attention, but better retention of any information presented.

To really get a better idea of the importance of audio visual communication, the systems that make it possible, and the audio visual services that help businesses set up to those systems, we need to look at their specific benefits. Here are some of the advantages of audio visual communication:

It’s attention-grabbing

When it comes to getting an audience to pay attention, then there’s no denying that hitting them with multiple senses is going to be significantly more effective than reaching them with just one. While text and images engage the sense of sight, and radio broadcasts engage the sense of hearing, AV systems engage both, which makes them much better at grabbing attention.

Information is easier to retain

Studies have consistently shown that people to better remember information when it’s presented with both audio and visual components than just one of them. As such, detail-rich media tends to be a lot easier to remember if you’re using the combination of those components effectively.

It allows for data to be displayed in more intuitive ways

If you have a lot of data or information to convey, you want to ensure that you’re doing so in a way that’s easily understood. Simply listing out stats is an easy way to ensure your audience forgets every one of them. A simple graph alone might not also be enough to make it memorable, even if it does make the presentation more intuitive. Having an audio description alongside graphs showing data can make it easier for the audience to digest what you’re communicating.

It’s emotionally engaging

When you’re engaging the user with both sound and visuals, then it tends to resonate with them more emotionally. A combination of colours or engaging visuals plus music and other sound cues can help you create an emotional scene that helps a message resonate all the more with the audience.

It allows for passive engagement

If you’re trying to communicate with someone, you need to ask yourself how much of an effort is it for them to pay attention? For instance, if you’re asking them to read, then you’re asking them to actively make an effort to engage with the information. With audio visual communication, they can be a passive audience, meaning they’re more likely to pay attention since it doesn’t take much effort.

The above are just examples of some of the benefits and advantages of audio visual communication. AV is such a wide discipline that encapsulates so many different types of systems and technologies, that to look even further into the benefits, you need to ask yourself what type of system you need in particular.

When you’re looking at audio visual installation services, it’s only natural that you will want to know what you’re installing. As mentioned before, audio visual systems can include all kinds of different technologies that are designed for different purposes. As such, the components that you install and rely on may differ greatly from what another business uses. However, here we are going to look at some of the most widely used components and examples of audio visual equipment that fits in that definition:

Display

Screens and visual components of all kinds that help you display the visible side of the media you’re trying to present.

Audio

Speakers and other audio components that broadcast the sounds, music, and noise component. In audio visual systems, the display and the audio have to be synced so that they’re both delivering the same media, but different aspects of it.

Microphones

There are many different kinds of microphones, including stand microphones, built-in table microphones, boom mics, and the like that are all designed to capture the sound that is to be transmitted to the audio components.

Cameras

From small webcams to large TV and film industry multi-camera set-ups, these are the devices used to capture and record or transmit the visual side of the audio visual media.

Control Panels

The user interfaces are used by your AV specialists to monitor and control the audio and visuals, including volume levels, which camera is active, and so on. They control and transition between devices when broadcasting or recording.

Networks

For multiple devices and components working together, a network is usually needed to connect them and ensure they share data effectively and quickly.

Software

There is a range of software that could go into your AV setup, including digital control channels, streaming platforms, audio enriching software, and much more.

AV conferencing is effectively the use of cameras, mics, screens and speakers (or AV systems) across a network that allows people to conference remotely with one-another. One of the most common examples of how an AV conference is used is with VOIP phone support and cameras, so that people can host business meetings without having to be in the same room or building. However, AV conferencing is also used for live news broadcasts, collaborative streaming, offering live support, and even telemedicine. It can be used to host remote face-to-face meetings for any reason, really.

Audio visual advertising is a term used to describe any kind of advertisements that use audio visual systems. The most common kinds are TV and online video advertisements, but it can also mean social media advertisements, pops up with sound, mobile in-app ads and much more. AV systems can help you set up audio visual advertising platforms in your own space, as well as help you set up the systems that allow you to record your own audio visual advertising.

The audio visual room is effectively the room where most of your audio visual equipment is going to be operated. It might mean, in the case of streaming, recording, or broadcasting, that it’s the room where the cameras, microphones, and controlling equipment is all situated. In the case of a TV wall installation or installation, the AV room might be separate from the TVs themselves but are where they are controlled. As with all audio visual installation services, what your AV room looks like depends largely on what you need.